The inaugural Journal of African Theatre, Film and Media Discourse aims at
1) Evaluating the interactions existing between Culture, Film, Literature, Theatre Arts and mass media;
2) Examining the role culture plays in genre-formation, i.e., development, integration, and assimilation, whilst creating an interdisciplinary forum for the presentation of the new advances and research results in the respective fields of Genre studies and Culture. Particular emphasis will be placed on examining the depth and complexity of said genre-based processes domains, applications and manifestations when viewed from the perspectives of the disciplines of  Film, Theatre Arts and Communication.