The Fashion Design and Marketing programmes of study are designed to train students at undergraduate, Masters and PhD levels. The FDM programme offers high quality and dynamic training focusing on fashion design, apparel production, fashion marketing, quality control and technical skills to enhance local and international trade in textile and fashion products. The programmes are designed to assist individuals to become self-reliant by training them for self-employment and leveraging diverse opportunities in the textile and fashion industries. The curriculum also encourages entrepreneurship so that its graduates can contribute to the development of the economy through creation of employment and innovative solutions that can be monetized. The FDM department emphasizes fashion for the good of society and the environment. It is envisaged that the graduates will be marketable not only in the public sector, but also in the private and development sectors like Non Governmental Organizations (NGO’s), Corporate and Creative Industries.
The objectives of the FDM programmes are to:
- Provide students with knowledge and skills in the area of Fashion Design and Marketing.
- Offer training that serves as a foundation for higher learning in the discipline.
- Train professionals who can effectively meet the job market demands in the fashion design and other related industries.
- Embrace and use digital tools to enhance fashion marketing, styling and fashion design.
- Empower students to create and innovate solutions that address emerging issues in Apparel, Fashion and Textiles.
The FDM Department aims at producing leaders and change makers in the Fashion and Textiles industry across the region.
The department of Fashion Design and Marketing offers high quality and dynamic training focusing on fashion design, apparel production, quality control and technical skills to enhance local and international trade in textile products. It is designed to assist individuals to become self reliant by training them for self-employment and diverse opportunities in the textile industry.
>>>>BACHELOR OF SCIENCE IN FASHION DESIGN AND MARKETING
FASHION DESIGN AND MARKETING ACADEMIC STAFFS
By enrolling in our department you will be taught and mentored by a qualified and committed team of 11 staff members. These lecturers comprise 1 Professor and 10 PhD
holders with research interests in various fields. The staff members have degrees in the following areas of specialisation:
- Fashion Design
- Family and Consumer Sciences
- Textile Science
- Community Resource Management
- Fine Art
- Home Economics Education
- Digital Marketing and Entrepreneurship
The Fashion Design and Marketing degree will help you to develop the skills related to fashion, marketing and textile industry; including:
- Creative, analytical and innovative abilities
- A regional and global perspective Fashion design and Marketing
- The most current knowledge of industry-based technology for clothing and textile production
The staff members are:
- Dr. Mercy Wanduara
- Dr. E. Bosibori Oigo
- Dr. Rose Bujehela Otieno
- Dr. Jacqueline Kisato
- Dr. Juliet Isika
- Dr.Gladwell W Mbugua
- Dr. Dorothy M. Riungu
- Dr. Onditi Ouma Anam
- Dr. Lydia Nkatha Kinuthia
- Ms. Veronica Njonde
- Ms. Esther Ondiso Andebe
- Benta
Since fashion is dynamic, graduates of these programmes may get employment in many creative related industries. These include:
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- Fashion design firms
- Garment manufacturing firms
- Interior design firms
- Textile
- Research centres
- Garment quality inspection
- Academia
- Textile marketing
- NGO’s.
- Creative industry in styling, makeups and photography.
- Film and related industries in costume design
- Digital marketing, e-commerce and merchandising in Fashion related products
- The graduates can establish their own businesses and create employment opportunities for others.
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Changing Times: Fashion Design and Marketing in the Era of AI Disruption
Ms. Esther Andebe (centre) posing with her students during a fashion show.
Creativity meets design: Bold and brave
Fourth-year design students capture moments that reveal beauty in the mundane through the lens, weaving stories in pixels. The fashion designers reimagine themes, stitching them into visual tapestries. They are the silent storyteller, whose designs echo across time.
Designing in an AI age: Postgraduate students
Prompt engineering is a new skill that designers need to learn to leverage the use of AI tools and software. Here are examples of designs generated by postgraduate students using Midjourney software.
Ankara Designs generated by Midjourney software
